In October 2012, Sterling Bay purchased 1000 West Fulton Market, a 10-story 385,000 square foot windowless cold-storage building constructed in 1920 in the heart of the Fulton Market area of the West Loop. Where others saw an inefficient, aging warehouse, Sterling Bay saw an opportunity to convert the building into a creative office property and retail destination that would propel the entire neighborhood.

Sterling Bay worked with Hartshorne Plunkard Architects to design an urban campus of approximately 550,000 square feet comprises the renovated original 10-story structure connected to a new 6-story building to the west. Sterling Bay immediately began leasing efforts and marketed the building as 1KFulton.

Meanwhile, Google was analyzing its current space in the River North submarket. Google needed an office that was centrally located with a flexible, open working environment, paired with adjacent amenities, such as restaurants and hotels. The company also required an exclusive green outdoor space, branding/signage opportunities, and future expansion capabilities. 1KFulton was a desirable building, offering large floors, considerable outdoor space with city views, and a private lobby. Sterling Bay negotiated an initial lease for 216,000 square feet, which quickly expanded to over 360,000 square feet. Google occupied its new offices in late 2015.

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