While the 1KFulton building may be best known as the Midwest headquarters for Google, another pioneer of the building and the neighborhood was bicycle component manufacturer SRAM. In 2012, Sterling Bay purchased 1000 West Fulton Market, a 10-story 385,000 square foot windowless cold-storage building located in a neighborhood then known only for a handful of famous restaurants a few blocks away.

Through a relationship, Sterling Bay knew that SRAM was looking to expand and move from its existing offices near Goose Island. The company was looking to grow within an efficient floorplate that offered plenty of natural light. 1KFulton fit the bill. In 2013, SRAM secured its lease for 72,000 square feet and became the building’s first tenant. The timing was early in the process of designing the building, which allowed SRAM to interface with architects Hartshorne Plunkard as decisions were being made about the design of the building. Partly due to SRAM’s input, 1KFulton now features a secure bike room, easy bike access, on-site bike servicing and a fitness center with full-service locker rooms and showers.

SRAM moved into its new offices in 2015.

Learn more about Google’s Midwest HQ